Pushing the pop and electronic boundaries to something bigger, their music is a hybrid of indie, pop, synth, Top 40, and electro. Defying traditional genre classification, the group’s electro-tinged cuts toe the line between a falsetto homage to Michael Jackson and the hyper-literate electro experimentation of DFA acts like LCD Soundsystem.   Their music has also been licensed for advertising campaigns by Nike, Patagonia, and Quicksilver. The band is sponsored by Ableton, Sol Republic, Loaded Clothing, Social Rebel Clothing, and One Condoms. The Frail were recently invited by Converse to finish recording their album, LoveDeathLegend, at the Rubber Tracks Studio in Brooklyn, which will be released in early 2013.

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